Vanuatu, 3.5hrs from Sydney
Vanuatu Tourism came to our agency looking for a new campaign to attract Australians into their island.
After completing user research, we found that Australians have thousands of days in unused annual leave.
Understanding one of the handicaps in taking leave is how far some of Aussie's dreamed holiday destinations are, we proposed Vanuatu as the perfect life escape; only 2.5hrs away from Brisbane, and 3.5hrs away from Sydney.
The campaign included creative and media management for;
- Social media still & video ads
- Programatic banner ads
- Out of home
- Video editing for all the above
- Vanuatu website updates to reflect campaign
- All creatives were personalised for Sydney and Brisbane
- Increase of traffic to Vanuatu website
- Increase of click through to partner holiday package websites
All images credited to Vanuatu Tourism.